Bailey Nelson
’After Hours’
On July 4, cult eyewear favourite Bailey Nelson launched ‘After Hours’, a series of intimate performances by Australia’s hottest emerging artists recorded live in their flagship Sydney and Melbourne stores after closing time. Solo powerhouse Milan Ring kicked off the series in Sydney.
Since launching their cult eyewear brand back in 2012, Bailey Nelson have continued to develop their global profile. Originally inspired to create a brand that would empower individuality and self-expression, Bailey Nelson have maintained their commitment to building a lifestyle. To keep in line with their brand values, Bailey Nelson's ambition is to create a platform for artists to showcase their individual talents. Artists will be invited into Bailey Nelson stores to perform some of their most known and loved songs in a unique setting, and the live video performances will be uploaded to their website.
Tropicool worked with Bailey Nelson to develop the ‘After Hours’ from concept strategy through to event management and influencer outreach. Panama House and Chandon S collaborated as food and beverage partners respectively. Stay tuned for more ‘After Hours’ artist performances across the year.
Photos by Ari Pashalis
