Case Study:

Pink Gin Soda & Campaign

Since 2018, Ampersand Projects has shaken and stirred the beverage industry in Australia with their minimalistic (both in their design and ingredients) yet delicious range of beverages.

From the iconic Vodka Soda to their latest Pink Gin Soda, this Sydney-based beverage business that has found success by following the mantra 'less is more'.

Launching on the 23rd November, Pink Gin Soda & captures the essence of summer in its stylish pastel pink can. With a subtle berry flavour, their new beverage is clean, simple & guilt free, boasting only 73 calories, no sugar and no gluten. Perfect for everyone.

The Brief

Tropicool were briefed by Ampersand Projects to deliver an exclusive event for the launch of their new Pink Gin Soda & beverage. The venue brief was to find a venue that suited the pink, summer aesthetic and promoted the beverage.

We secured one of Sydney’s hottest floating bars the Hamptons, with stunning views over Sydney harbour and a cruise which would go past iconic Australian landmarks such as the Opera House and Harbour Bridge.

The Hamptons was transformed into a pink summer party with Tropicool styling the venue to suit Pink Gin Soda &. Ampersand Projects range of drinks were served to guests as they enjoyed the afternoon in the sun.

The event was a roaring success with over 90 attendees, including a high profile guestlist of influencers and creative talent. Tori Levett, Levi and Tom Dericx played DJ sets throughout the day as the drinks flowed into the afternoon.

Influencers were invited on board to post content and create buzz around the event and the new beverage.

Objectives

Pink Gin Soda & Launch Campaign 

➜ Increase awareness and engagement with the launch of Pink Gin Soda &
➜ Drive traffic towards points of sale (e.g. Ampersand Projects website, selected liquor stores)
➜ Secure 3-4 media placements in relevant publications  
➜ Secure 50 macro influencers to generate content from the event
➜ Secure 10 micro influencers to generate content from the event 
➜ Influencers invited to the launch event to share minimum _ post + _ part story series
➜ Influencers gifted to share minimum 1 post or 2 part story series
➜ Push brand awareness via our network

Campaign Results

➜ Total of 6 press articles released
➜ Press coverage from Life Without Andy, Daily Mail, D’Marge, Eat Drink Play, Inside FMCG
➜ Total combined readership: 8.7 million
➜ Combined social reach of 16 million people
➜ Posts + Instagram stories from macro influencers Jessie Khoo, Ali Blakey, Indi Thew, Bianca and Yasmin Wilshin etc.
➜ Total of 16 posts | 101+ stories
➜ Ad value of $88,225
➜ 100 + influencers attended the event