Days Like This Festival
VIP Activation
Days Like This Festival returned for their fourth year to the lush inner-city grounds of Victoria Park, Camperdown. With their biggest lineup to date, artists such as Maceo Plex, Richie Hawtin, Stephan Bodzin, Nina Kraviz and Ben UFO performed across two incredible stages with increased production, sound and stage design.
Photos by Ari Pashalis
The Brief
Tropicool were briefed by Days Like This to deliver an exclusive VIP area activation for attendees of the festival that would elevate their experience. We were briefed to create the concept and decorative styling of the VIP area together with guestlist invitations. We delivered a Boho styled ‘getaway’ inspired by wellbeing resorts in Tulum, Mexico where VIPs could relax, lounge and enjoy the music. Influencers were invited to post content and create buzz around the event.
Key Objectives
➜ Produce an exclusive VIP area activation
➜ Research and create concept
➜ Bring brand aesthetic to life through venue décor and styling
➜ Event management including budget, suppliers, content creation
➜ Coordinate event flow and invite influencers onboard to generate buzz
The Results
Influencers
We invited a broad mix of assorted guests to attend the launch and share details across their social pages.
Branded Content
➜ Tropicool’s creative team produced an exclusive photo gallery for socials from the event
➜ Photos by Tropicool were uploaded by Days Like This Festival, and media outlet Only Everything covered the event across their website, newsletter and socials available.
➜ View photo gallery here
Notable Attendees
➜ Molly King
➜ Emily Gurr
➜ Elodie Russell
➜ Cameron Robbie
➜ Plus many more
ROI
Total IG stories: 66
Total Reach: 500,000
Total Ad Value: $9850